Target Faces 40-Day Boycott Over Rollback of Diversity, Equity, and Inclusion Policies

A 40-day boycott of Target has started in response to the company's decision to scale back its diversity, equity, and inclusion (DEI) initiatives. The boycott, spearheaded by Rev. Jamal Bryant, coincides with the beginning of Lent.

The boycott is trending due to widespread criticism of Target's decision to alter its DEI policies, including eliminating hiring targets for minority employees and dissolving an executive committee focused on racial justice.

Experts note that Target's actions align with a broader trend among corporations responding to legal and political pressure from conservative groups.

We’re asking people to divest from Target because they have turned their back on our community.

Social media platforms are filled with reactions, including concerns from minority business owners like Melissa Butler, CEO of The Lip Bar.

Target's decision to scale back DEI initiatives follows similar moves by other major corporations. The boycott aims to pressure Target to reinstate these policies.

• Target has historically been progressive on racial and LGBTQ issues.
• The boycott could impact Target's financial performance, which is already under pressure from economic headwinds.

Additional information for readers

• The boycott may inadvertently affect Black-owned businesses that rely on Target for distribution.
• Target has emphasized its continued commitment to inclusivity despite policy changes.